If you have been listing your tickets on Free Ticket Classifieds you will probably notice each ad gets quite a bit of traffic (especially if you upgraded your account to a premium membership!) thanks to our search engine optimization efforts. However, traffic does not necessarily equate to click-throughs or sales. Since roughly 85% of our traffic comes directly through search engines many ticket buyers are shopping around looking for the best deal. Since pretty much all the ticket infomation is included in the ad most buyers have no incentive to click-thourgh unless they are VERY interested in purchasing the tickets. Don’t think of this as a bad thing – essentially you are getting highly targeted traffic from visitors that are interested in purchasing tickets. Below are some tips to help you maximize click-throughs and sales: