In case you haven’t noticed, we at Tickifieds are not timid when it comes to redesgining our website. This past weekend we officially launched the new look on our award winning event ticket classifieds. This time, however, we did much more than just make the site look a little prettier. We’ve added some new features, made the site more user friendly, and most importantly we made some changes to make your ticket listing more search engine friendly.
We have been toying with the idea of using microformat data in an effort to help search engines find relevant information of each of our listings for several months. However, after our site suffered a loss in traffic following the infamous Google “Penguin” update, we decided to finally get serious about it. If you haven’t yet heard of microformats, it is essentially a standardized vocabulary of HTML tags that you can use tell search engines what the on page text actually is. What is great about it is that they have entire schemas for events in which you can specify things like event name, event location, event date, event description, and offers. By structuring our data this way it allows the major search engines to better understand our ticket listings and improve the display of search results. Using microformats allows search engines to display rich snippets in the search results which has shown to increase the click rate. For more information on the use of structure microformat data check out Schema.org.
In addition to some better on page search engine optimization, we have also made some improvements to the design. Since social signals are increasingly being used by search engines to determine importance of a page, we have tweaked how we display the social sharing buttons. Now on the right hand side of the page you will see a small vertical bar that scrolls with the page and allows users to quickly share and promote Tickifieds content.
So if you have yet checked out Tickifieds 2.0 please do so and tell us what you think. We owe a large part of our success to you so we certainly value your feedback.