Recently a Free Ticket Classifieds (FTC) user emailed us asking if we had any way to bulk upload an entire inventory of tickets. While this question has been asked before we thought it was a good example to illustrate why there are no shortcuts to being successful in the secondary ticket market and there is no substitute to manually promoting your tickets and/or events at Free Ticket Classifieds.
Whether you are an affiliate marketer or a full fledged ticket broker it can be difficult to find success in such a competitive market. Anyone that has examined the industry knows how many ticket websites come and go on a daily basis. How can a small ticket broker compete with some of the monsters of the industry like Stubhub, Ticketsnow, LiveNation, and TicketMaster with seemingly endless budgets? Many online ticket sellers fail because they spread themselves too thin thinking they need to promote each of the thousands of events and tickets in their inventory and lose sight of the individual sale. This common mistake is the single largest reason many ticket websites go under and disappear. A much better strategy is to focus on a particular niche within the secondary ticket market and work to indivdually promote specific events.
If you think of your ticket business the same way you view any retail store, you will quickly notice not many distribute large product “Sears Catalogs” anymore. These can be expensive and today’s information hungry people only want the “Cliff Notes” version. FTC is the perfect place to begin putting out the “Cliff Notes” version of your event ticket service highlighting the special events, deals, and reasons to buy from your ticket brokerage firm. If a ticket buyer wants the “Sears Catalog” version they should be simply going to your “Store” (ie. your website).
Bulk listing tickets does not make good marketing sense nor does it make sense from a search engine optimization standpoint. Not only will snippets from your inventory be treated as duplicate content by the search engines, it will also serve to dilute the impact of each ticket listed at FTC (or anywhere). How will the search engines know what is important?
The most effective way to let both the consumer and the search engines (SEs) know what is important is to manually listing tickets at FTC . By doing so you are telling the SEs and the consumer, “Hey , this is important”. Bulk listing tickets is likely to make the consumer and the search engines tune out your claims that this is important (afterall you can’t have 10,000 tickets that everyone must see).