This time of year, the event ticket market is typically dominated by college football. While demand for college football remains fairly strong (see Notre Dame), the biggest surge comes after the bowl bids are officially announced and fans can start making travel plans. This year the BCS will host its “Selection Show” on Sunday December 2nd, 2012 from 8:30 to 11:00 PM (ET) on ESPN. While there is certainly a lull in college football ticket purchases, now is the time to start posting ads and doing SEO in anticipation of this coming Sunday. To help with your marketing efforts, it’s always a good idea to check out CBSSports.com’s bowl projections to see who is likely to be playing in what bowl games. Of particular interested and the teams in bold which have officially accepted bowl bids. By carefully monitoring these projections you can get a jump start on the competition!
To fill the void until then, ticket buyers are seeking many top pop and country acts. No surprises this week and One Direction and Taylor Swift occupy the top 2 spots in this weeks rankings. See below for our full list of top 10 events worth marketing to the masses!
Top 10 Weekly Event Ticket Searches (11/22 – 11/29/2012)
1. One Direction
Santa certainly knows what is tops on the shopping list for tweeners across the country- tickets to see One Direction. Demand is highest for the Meet and Greet passes but the supply is certainly starting to dwindle. This week the Meet and Greet passes for their show in Nashville.
2. Taylor Swift
Taylor Swift stays strong this week coming in at #2. While it is safe to say Taylor likely won’t supplant 1d in the foreseeable future, ticket demand remains strong. Of particular note is the interest in Swift’s coveted “Tea Party Passes“.
3. TCU Horned Frogs Football
TCU has a huge game against Big 12 foe the Oklahoma Sooners this weekend. TCU needs a big win over a ranked team like OU to increase their odds of earn a trip to a prized bowl game.
4. American Country Awards
It sure seems like their are a lot of country music awards these days. Nonetheless, the 2012 American Country Music Awards which will take place in Las Vegas on December 10th are seemingly in big demand.
5. Notre Dame Fighting Irish Football
With Notre Dame likely returning to the BCS National Championship game, demand for Notre Dame is tickets is huge. This will likely sky rocket once the BCS makes things official.
6. 2013 Boots and Hearts Music Festival
The annual 3 day country music festival held in Bowansville Ontario has fans excited for the 2013 edition. The Boots and Hearts partial lineup includes hot country acts like Jason Aldean, Miranda Lambert, Rascal Flatts, The Band Perry, and Dean Brody. This fest should continue to show strong ticket demand.
7. Grace Potter and the Nocturnals
The increasingly popular band Grace Potter and the Nocturnals make thier first appearance on the list this week. Demand seems particularly high for their show on 11/30 in Boston.
8. Beef O’Brady Bowl
This is a bit of a surprised given that the Beef O’Brady Bowl is not considered a major bow game. Currently, CBS Sports anticipates that Middle Tennessee State will play UCF. This is not exactly a dream matchup but for some reason there is plenty of ticket interest.
9. Disney on Ice
The ever popular holiday Disney on Ice events slipped a bit this week. However, expect sales of Disney on Ice tickets to continue throughout the Holiday Season.
10. Jason Aldean
Jason Aldean’s upcoming 2013 Night Train Tour continues its strong showing following the release of addition dates. In addition to stadium shows in Georgia, Chicago, and Boston, Jason Aldean also announced shows in Bristow, Biloxi, Lafayette (LA), and Uncasville.
This top 10 list is compiled from internal search data from Tickifieds.com and organic traffic from search engines. Search terms are ranked by using a combination of both sources of search data.