One of the most important and often over-looked details when posting an ad to sell you sports, concert, or theater tickets is the title. Not only is the title you chose important in order to provoke a potential ticket buyer to click your ad but it is also an important part of optimization for search engines. A good title should both entice the reader and be something someone might type into a search engine to find the tickets you are trying to sell. Sounds simple enough, right?
It certainly can be simple but anticipating search terms can be quite difficult. Probably the easiest titles to write are for sports events. A good title for sports tickets really only needs to include 2 pieces of information: 1) the teams involved and 2) the date. For example take a look at the title for the most popular ticket ad at Free Tickets Classifieds, Ole Miss vs. LSU Tickets 11/21/2009. This short and to-the-point title is exactly what hundreds of people have typed into a search engine and through the power of FTC this ad is currently in the top 3 of the google search results. While this simple title technique is exteremly effective you can always spice it up with other similar variations: Cheap Ole Miss vs. LSU Tickets 11/21, Buy Ole Miss vs. LSU Tickets, Ole Miss – LSU football Tickets, Discount Ole Miss LSU tickets, etc. By now I hope you are getting the point- short is best.
With concert and theater tickets things get a little more tricky. When searching for something like Taylor Swift tickets there are many more variations of the same title to consider. Most potential customers are not going to search for something generic like, “Taylor Swift Tickets”. Instead they are going to search for these tickets with additional date, geolocation, and/or venue parameters included- the key is hitting the right ones. Further compounding the situation is that these parameters often vary by location, performer, and venue. For example someone in Austin Texas looking for Taylor Swift tickets might seach for tickets by entering terms like, “Taylor Swift Tickets Austin” or “Taylor Swift Tickets 3/10/2010″. However, someone in Uncasville Connecticut may take a different approach with a much more well known venue (i.e. “Mohegan Sun Taylor Swift Tickets” or “Taylor Swift at Mohegan Sun Tickets”). Sometimes with concert tickets it takes a little trial and error to figure out what terms produce the best results without overloading your title with too many terms (too many words in a title dilutes to keyword importance).
Although there is no magic formula to construct good ad titles, its important to keep in mind what both the costumer and search engines are looking for: a brief description of what you are selling. If you make your titles along those lines you ads will quickly appear at the top of Google and will be bringing in ticket customers by the boatload.