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Archives for : event tickets

Tickifieds 2.0 Launched with Improved SEO and Site Speed

Tickifieds RedesignedIn case you haven’t noticed, we at Tickifieds are not timid when it comes to redesgining our website. This past weekend we officially launched the new look on our award winning event ticket classifieds. This time, however, we did much more than just make the site look a little prettier.  We’ve added some new features, made the site more user friendly, and most importantly we made some changes to make your ticket listing more search engine friendly.

We have been toying with the idea of using microformat data in an effort to help search engines find relevant information of each of our listings for several months.  However, after our site suffered a loss in traffic following the infamous Google “Penguin” update, we decided to finally get serious about it.  If you haven’t yet heard of microformats, it is essentially a standardized vocabulary of HTML tags that you can use tell search engines what the on page text actually is.  What is great about it is that they have entire schemas for events in which you can specify things like event name, event location, event date, event description, and offers.  By structuring our data this way it allows the major search engines to better understand our ticket listings and improve the display of search results.    Using microformats allows search engines to display rich snippets in the search results which has shown to increase the click rate.  For more information on the use of structure microformat data check out Schema.org.

In addition to some better on page search engine optimization, we have also made some improvements to the design.  Since social signals are increasingly being used by search engines to determine importance of a page, we have tweaked how we display the social sharing buttons.  Now on the right hand side of the page you will see a small vertical bar that scrolls with the page and allows users to quickly share and promote Tickifieds content.

We’ve also made several other enhancements and additions.  We have enhanced our User Control Panel which allows you to quickly login/logout, access you user profile, list of ads, and purchase history.  We’ve decreased the amount of code (javascript, CSS, and HTML) and employed the use of CloudFlare’s CDN and web optimization services so that the site loads even faster!

So if you have yet checked out Tickifieds 2.0 please do so and tell us what you think.  We owe a large part of our success to you so we certainly value your feedback.

 

No Shortcuts in Making Ticket Sales

Recently a Free Ticket Classifieds (FTC) user emailed us asking if we had any way to bulk upload an entire inventory of tickets.  While this question has been asked before we thought it was a good example to illustrate why there are no shortcuts to being successful in the secondary ticket market and there is  no substitute to manually promoting your tickets and/or events at Free Ticket Classifieds.

Whether you are an affiliate marketer or a full fledged ticket broker it can be difficult to find success in such a competitive market.  Anyone that has examined the industry knows how many ticket websites come and go on a daily basis.  How can a small ticket broker compete with some of the monsters of the industry like Stubhub, Ticketsnow, LiveNation, and TicketMaster with seemingly endless budgets?  Many online ticket sellers fail because they spread themselves too thin thinking they need to promote each of the thousands of events and tickets in their inventory and lose sight of the individual sale.  This common mistake is the single largest reason many ticket websites go under and disappear.  A much better strategy is to focus on a particular niche within the secondary ticket market and work to indivdually promote specific events.

If you think of your ticket business the same way you view any retail store, you will quickly notice not many distribute large product “Sears Catalogs” anymore. These can be expensive and today’s information hungry people only want the “Cliff Notes” version.   FTC is the perfect place to begin putting out the “Cliff Notes” version of your event ticket service highlighting the special events, deals, and reasons to buy from your ticket brokerage firm.  If a ticket buyer wants the “Sears Catalog” version they should be simply going to your “Store” (ie. your website).

Bulk listing tickets does not make good marketing sense nor does it make sense from a search engine optimization standpoint.  Not only will snippets from your inventory be treated as duplicate content by the search engines, it will also serve to dilute the impact of each ticket listed at FTC (or anywhere).  How will the search engines know what is important?

The most effective way to let both the consumer and the search engines (SEs) know what is important is to manually listing tickets at FTC .  By doing so you are telling the SEs and the consumer, “Hey , this is important”.  Bulk listing tickets is likely to make the consumer and the search engines tune out your claims that this is important (afterall you can’t have 10,000 tickets that everyone must see).