It’s been a while since we touched on search engine optimization for event tickets and boy has a lot changed. In case you haven’t heard or haven’t noticed, Google has released a series of updates to their search algorithm over the past year which was dubbed the “Panda” update. The Panda update was Google’s attempt to remove poor quality content from it’s search results. While there is debate on what Google deems poor quality content, the result was that out-dated, poorly written, and largely plagiarized content were penalized or filtered in the search results. For the most part, if website owners were good about using high-quality original content they probably didn’t notice much of a change in traffic from search engines. Tickifieds was lucky enough to avoid any appreciable impact of the Panda update.