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Competing with Craigslist?

This post may be a bit unrelated to “Ticket Classifieds”, but I’ve often been asked by others who are looking to tap into the online classifieds market about what it takes to make it and can Craigslist.org be surpassed as the undisputed “King of Classifieds”. Before I delve into this question further, let’s identify some of the top online classifieds sites out there (Alexa Traffic Rank in parentheses).

  1. Craigslist.org (#38)
  2. Gumtree.com (#936)
  3. Backpage.com (#1021)
  4. Kijiji.com (#2953)
  5. Oodle.com (#3066)
  6. USFreeAds.com (#4,762)
  7. Yakaz.com (#10,083) 1.2 M
  8. Classifiedads.com (#10,263)
  9. AdlandPro.com (#10,433)
  10. Vast (#18,939)
  11. DomesticSale.com (#20,766)
  12. Recycler.com (#28,071)
  13. Sell.com (#29,400)
  14. ePage.com (#31,067)
  15. uPillar.com (#79, 591)
  16. FreeTicketClassifieds.com (#82,145)

What you notice from this list is that you have Craigslist (CL), then a huge gap between the next closest competitor.It would seem that CLs grasp on the market is pretty insurmountable until you consider the fact that Craigslist has 40+ for sale categories, 30+ Jobs categories, personals, and their forums spread across hundreds of cities. So when you consider Craigslist has at least 100 different sections in at least 100 different major cities (10,000 total sections), their 50 million monthly visitors (US) equate to roughly 5000 visitors per month, per category, per city. While that is still a fair amount of traffic and is not evenly distributed, it clearly illustrates that it is feasible to break into the market by simply focusing on a particular niche or geographic location.

Even more promising is the fact that other popular sites like GumTree.com, Backpage.com, and Oodle.com all have significant traffic spread out across the same categories and geographic locations. You take their traffic and spread it out across all their categories and cities and you are talking approximately only 200 vistors per month! While it’s important to remember that these are just averages, it just goes to show you the tremendous opportunity there is for new online classifieds websites if you focus on one niche. Remember, Craigslist started as a local classifieds site just for the San Franciscon Bay Area.

At Free Ticket Classifieds we feel we are well on our way to becoming (if we aren’t already) the “King of Ticket Classifieds” as indicated by our continued increases in traffic and growth. While the ticket categories at Craigslist may still be getting more traffic in major US cities, there is no question that we have surpassed internet giants Backpage.com, Oodle.com, Kijiji.com, and Gumtree.com. Further, our current Alexa rank of 82,145 represents traffic for roughly 1/200 of the US classified market. Factoring that in, our relative Alexa rank would be around 410! A few more months of steady growth and FreeTicketClassifieds.com is poised to take over Craigslist as the largest and most visited online ticket classifieds website.