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Archives for : LSU

Top Weekend Events 12/2/2011-12/4/2011

Sec Championship Football GameWell, it’s that time of the week where we take a look at the hottest events happening this weekend.  No big surprise this week is dominated by college football once again as this week is “Championship Week”.  The hottest ticket this week is the SEC Football Championship game where undefeated LSU will play against the Georgia Bulldogs.  A win for LSU and they are a lock to get the opportunity to play in the BCS National Championship Game at the Super Dome in New Orleans.

Coming in at #2 is the PAC 12 Championship Game where the Oregon Ducks will face the surprising UCLA Bruins.  The Ducks should easily handle the Bruins and still have an outside shot at facing LSU in the National Championship game.  Coming in at #3 and #4 respectively are the Big 10 and ACC Championship games.  While the teams involved in these games won’t have a shot at a national title they are playing for position in BCS Bowl games.  The Badgers are Spartans are hoping for a chance to play at the Rose Bowl while Clemson and Virginia Tech are competing for a lot in the Orange Bowl.

The big rivalry game between the Oklahoma Sooners and Oklahoma State Cowboys also made the list (#7).  This game means a lot to both teams as the winner will likely get the nod for the Fiesta Bowl.

Also appearing on the list for the first time are Andrea Bocelli and Cesar Millan.  Bocelli is a popular Italian tenor, instrumentalist, and classical cross-over artist who concerts are always popular around the holiday season.  Cesar Millan is know as the dog whisperer.  We aren’t sure why he appears on this list but apparently many folks in Providence Rhode Island have dogs with behavioral issues.

Rounding out the top 10 we have 3 NFL Football games.  At #8 the undefeated Green Bay Packers will head to the New Meadowlands Stadium and face a resurgent NY Giants squad.   With both teams fighting for a playoff spot, the Washington Redskins and NY Jets comes in at #9.  Last, but not least, we have the Cleveland Browns and Baltimore Ravens.   This game is always much anticipated after the old Browns franchise relocated to Baltimore and became the Ravens.  The “Dawg Pound” surely has not forgot nor forgiven them.

Top 10 Weekend Events 12/2/2011-12/4/2011

1. LSU vs Georgia SEC Championship Game
2. Oregon vs UCLA PAC 12 Championship Game
3. Wisconsin vs Michigan State Big 10 Championship Game
4. Clemson vs Virginia Tech ACC Championship Game
5.  Andrea Bocelli Concert Tampa Bay
6. Cesar Millan Concert Providence, RI
7. Oklahoma at Oklahoma State Football
8. NY Giants vs Green Bay Packers
9. Washington Redskins vs NY Jets
10. Cleveland Browns vs Baltimore Ravens

12/2/2011-12/4/2011

Search Engine Friendly Titles

One of the most important and often over-looked details when posting an ad to sell you sports, concert, or theater tickets is the title.  Not only is the title you chose important in order to provoke a potential ticket buyer to click your ad but it is also an important part of optimization for search engines.  A good title should both entice the reader and be something someone might type into a search engine to find the tickets you are trying to sell.  Sounds simple enough, right?

It certainly can be simple but anticipating search terms can be quite difficult.  Probably the easiest titles to write are for sports events.  A good title for sports tickets really only needs to include 2 pieces of information: 1) the teams involved and 2) the date.  For example take a look at the title for the most popular ticket ad at Free Tickets Classifieds, Ole Miss vs. LSU Tickets 11/21/2009.  This short and to-the-point title is exactly what hundreds of people have typed into a search engine and through the power of FTC this ad is currently in the top 3 of the google search results.  While this simple title technique is exteremly effective you can always spice it up with other similar variations: Cheap Ole Miss vs. LSU Tickets 11/21, Buy Ole Miss vs. LSU Tickets, Ole Miss – LSU football Tickets, Discount Ole Miss LSU tickets, etc.  By now I hope you are getting the point- short is best.

With concert and theater tickets things get a little more tricky.  When searching for something like Taylor Swift tickets there are many more variations of the same title to consider.  Most potential customers are not going to search for something generic like, “Taylor Swift Tickets”.  Instead they are going to search for these tickets with additional date, geolocation, and/or venue parameters included- the key is hitting the right ones.  Further compounding the situation is that these parameters often vary by location, performer, and venue.  For example someone in Austin Texas looking for Taylor Swift tickets might seach for tickets by entering terms like, “Taylor Swift Tickets Austin” or “Taylor Swift Tickets 3/10/2010″.   However, someone in Uncasville Connecticut may take a different approach with a much more well known venue (i.e. “Mohegan Sun Taylor Swift Tickets” or “Taylor Swift at Mohegan Sun Tickets”).  Sometimes with concert tickets it takes a little trial and error to figure out what terms produce the best results without overloading your title with too many terms (too many words in a title dilutes to keyword importance).

Although there is no magic formula to construct good ad titles, its important to keep in mind what both the costumer and search engines are looking for:  a brief description of what you are selling.  If you make your titles along those lines you ads will quickly appear at the top of Google and will be bringing in ticket customers by the boatload.