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Top Events of 2012

Top Events of 2012Happy new year!! It’s that time of year where we reflect upon the past year and start looking toward the future.  Confucius once said, “Study the past if you wish to define the future….”.  With that in mind we will look at some of the top ticketed events in 2012 and analyze what it means for 2013.  If 2013 is anything like 2012 be sure to start marketing top pop and country performers and be on the look out for growing segments of the like electronic/techno music and international soccer.  Also don’t forget about popular, yet under-marketed sports like NASCAR.

Top Events of 2012

1.  One Direction

There is no denying the fact that One Direction dominated the event ticket market in 2012.  In 2013 expect that trend to continue as their 2013 tour is sold out across the world.  That means that fans will be looking to the secondary ticket market to secure tickets to their concerts.  Although selling One Direction tickets is extremely competitive, you can make inroads by focusing on niche tickets (e.g. front row, meet and greet, VIP, etc.).

2.  International Soccer

We had to lump a few events here to have these international soccer matches come in at number 2 but there is no denying that soccer is growing as a sport in the U.S.  2012 saw a lot of matches between some of the most popular soccer clubs in the world and several MLS teams.  In 2013 keep your eye out for these international friendlies featuring teams like FC Barcelona, Manchester United, Arsenal, Real Madrid, AC Milan, Chelsea, Liverpool, as well as the US, Mexico, and Canadian National Teams.

3. Electronic Music

Another fast growing segment of the event ticket industry is electronic or techno music.  It was a really good year for artists such as Skrillex, Deadmau5, Swedish House Mafia, Amon Tobin, Avicii, Steve Aoki, Girl Talk, Bassnectar, DJ Tiesto and Pretty Lights.  Look out for performances by any of these artists in 2013 including some of the popular electronic music festivals.

4. Kelly Clarkson

Kelly Clarkson’s 2012 Stronger Tour was a smashing success.  While Kelly has not announced any major tour plans for 2013 she will be playing with Jason Aldean at his special Wrigley Field concert.  If Ms. Clarkson’s popularity has taught us anything it’s that performers who can bridge genres (country and pop in particular) seem to do extremely well.  As such we expect Taylor Swift to have a huge 2013.

5.  Jason Aldean

Jason Aldean is one of the hottest country music performers around right now.  He had a fantastic 2012 that began with the tail leg of his 2012 My Kinda Party Tour and ended with the announcement of his 2013 Night Train Tour.  2013 should be another big year for Mr. Aldean as his solo stadium tours including a show at Fenway Park have already sold out.

6. NASCAR

It’s no secret that NASCAR is one of the most popular sports in the US.  However, most event ticket marketers ignore that sport for some reason.  The sport should continue to grow in 2013- especially the Sprint Cup Series.  Some of the more popular races include the Daytona 500, Food City 500, Samsung 500, Sprint Showdown and All-Star Race XXVIII, Coca-Cola 600, Bank of America 500, Brickyard 400 and the AAA Texas 500.

7.  Taylor Swift

What is remarkable about Taylor Swift’s appearance at #7 is that she was only relevant for the last few months of the year following the announcement of her 2013 Red Tour.  Taylor Swift’s popularity across multiple genres and age groups gives her a shot at challenging One Direction for the top spot in 2013.

8.  Eric Chruch

Country music’s Eric Church saw his star climb to new heights in 2012 with his solo Blood, Sweat and Beers Tour. 2013 should be just as good as Eric Church will continue his solo tour through february before joining Kenny Chesney on his No Shoes Nation Tour.  Country music appears to be here to stay so be sure to be on the lookout for the next big thing.

9.  Notre Dame Football

While college football is always a steady performer, usually a team comes from no where to capture the attention of the nation.  This year it was Notre Dame who came out of nowhere to become the #1 team in the Nation and earn a trip to the BCS Championship game.  For 2013 keep an eye out for Texas A&M as freshman Heisman Trophy winner Johnny “Football” Manziel will be getting them lots of national attention.

10.  Justin Bieber 

Justin Bieber coming in at #10 is a bit of a surprise.  While just making the top ten is an achievement, many expected the Biebs to performer better.   It just goes to show you how quickly a pop-star can fade and be replaced- especially the young ones.  A lesson for 2013…jump on the next teen pop sensation early!

This top 10 list is compiled from internal search data from Tickifieds.com and organic traffic from search engines.  Search terms are ranked by using a combination of both sources of search data.

Pop and Country Events Remain Strong Over Holiday Season – Tickifieds Top 10

BCS-Selection-Sunday-2012

Mark your calenders, the 2012 BCS Selection Sunday Show will take place on 12/2/2012 at 8:30 PM (ET). This is the biggest day of the year for many event ticket marketers!

This time of year, the event ticket market is typically dominated by college football.  While demand for college football remains fairly strong (see Notre Dame), the biggest surge comes after the bowl bids are officially announced and fans can start making travel plans.  This year the BCS will host its “Selection Show” on Sunday December 2nd, 2012 from 8:30 to 11:00 PM (ET) on ESPN.  While there is certainly a lull in college football ticket purchases, now is the time to start posting ads and doing SEO in anticipation of this coming Sunday.  To help with your marketing efforts, it’s always a good idea to check out CBSSports.com’s bowl projections to see who is likely to be playing in what bowl games.  Of particular interested and the teams in bold which have officially accepted bowl bids.  By carefully monitoring these projections you can get a jump start on the competition!

To fill the void until then, ticket buyers are seeking many top pop and country acts.  No surprises this week and One Direction and Taylor Swift occupy the top 2 spots in this weeks rankings.  See below for our full list of top 10 events worth marketing to the masses!

Top 10 Weekly Event Ticket Searches (11/22 – 11/29/2012)

1.  One Direction

Santa certainly knows what is tops on the shopping list for tweeners across the country- tickets to see One Direction.  Demand is highest for the Meet and Greet passes but the supply is certainly starting to dwindle.  This week the Meet and Greet passes for their show in Nashville.

2.  Taylor Swift

Taylor Swift stays strong this week coming in at #2.  While it is safe to say Taylor likely won’t supplant 1d in the foreseeable future, ticket demand remains strong.  Of particular note is the interest in Swift’s coveted “Tea Party Passes“.

3.  TCU Horned Frogs Football

TCU has a huge game against Big 12 foe the Oklahoma Sooners this weekend.  TCU needs a big win over a ranked team like OU to increase their odds of earn a trip to a prized bowl game.

4.  American Country Awards

It sure seems like their are a lot of country music awards these days.  Nonetheless, the 2012 American Country Music Awards which will take place in Las Vegas on December 10th are seemingly in big demand.

5.  Notre Dame Fighting Irish Football

With Notre Dame likely returning to the BCS National Championship game, demand for Notre Dame is tickets is huge.  This will likely sky rocket once the BCS makes things official.

6.  2013 Boots and Hearts Music Festival

The annual 3 day country music festival held in Bowansville Ontario has fans excited for the 2013 edition.  The Boots and Hearts partial lineup includes hot country acts like Jason Aldean, Miranda Lambert, Rascal Flatts, The Band Perry, and Dean Brody.  This fest should continue to show strong ticket demand.

7. Grace Potter and the Nocturnals

The increasingly popular band Grace Potter and the Nocturnals make thier first appearance on the list this week.  Demand seems particularly high for their show on 11/30 in Boston.

8.  Beef O’Brady Bowl

This is a bit of a surprised given that the Beef O’Brady Bowl is not considered a major bow game.  Currently, CBS Sports anticipates that Middle Tennessee State will play UCF.  This is not exactly a dream matchup but for some reason there is plenty of ticket interest.

9.  Disney on Ice

The ever popular holiday Disney on Ice events slipped a bit this week.  However, expect sales of Disney on Ice tickets to continue throughout the Holiday Season.

10.  Jason Aldean

Jason Aldean’s upcoming 2013 Night Train Tour continues its strong showing following the release of addition dates.  In addition to stadium shows in Georgia, Chicago, and Boston, Jason Aldean also announced shows in Bristow, Biloxi, Lafayette (LA), and Uncasville.

This top 10 list is compiled from internal search data from Tickifieds.com and organic traffic from search engines.  Search terms are ranked by using a combination of both sources of search data.

Taylor Swift Gaining on 1 Direction – Tickifieds Top 10 Weekly Searches

notre-dame-football

Can Notre Dame earn a trip to the BCS National Championship game?

We have some interesting developments in this week’s edition of what is trending in the world of event ticket marketing. Although One Direction is still clearly the “King”, two new challengers are starting to emerge:  Taylor Swift and Notre Dame football.  Taylor Swift’s new album and recent tour announcement have quickly propelled her to #2 on the Tickifieds Top Weekly Searches.  Keep in mind this come well before tickets have even gone on sale.  The other surprise this week is Notre Dame Football.  After years of relative obscurity, the Fighting Irish appear poised to content for the BCS National Championship.  love ‘em, or hate ‘em Notre Dame Football is back!

Here is the rest of this week’s top 10..

 Top 10 Weekly Event Ticket Searches

1.  One Direction

Absolutely no sign of a One Direction slowdown.  In fact, One Direction search traffic peaked on Friday with over 2500 unique searchers looking for 1D tickets

2.  Notre Dame Football

A huge win over a tough Oklahoma Sooners team and fans in South Bend are thinking BCS Championship.  The Golden Domers have a massive fan base and just might dominate the college football category for quite a while.

3.  Taylor Swift

Taylor Swift made big news when she announced her 2013 “Red Tour”.   Tickets haven’t even gone on sale yet but she is already trending like crazy!  Perhaps Ms. Swift can be the one to take down 1 Direction?

4.  Disney on Ice

The holiday season is synonymous with family friendly events.  Disney on Ice is the perfect family activity.

5.  Chicago Bears

The Chicago Bears now sit at 6-1 and are in 1st place in a tough NFC North.  Chicago Fans are fired up and looking for tickets!

6.  Los Angeles Lakers

Interest is still high for the LA Lakers following the additions of Steve Nash and Dwight Howard.

7.  Green Bay Packers

The Packers seem to have righted the ship a bit now sitting at 5-3.  They have some work to do if they want to catch the Chicago Bears but fans are starting to believe again after a sluggish start to the season.

8.  BCS National Championship

The BCS picture is starting to become a little more clear and fans of Alabama, Kansas State, Notre Dame, and Oregon gettting confident and make BCS Plans.

9.  Chicago Bulls

Bulls fans look prepared to support their team even though MVP Derrick Rose is likely to miss most of this season.  This try hard bunch is certainly fun to watch.

10.  Jason Aldean

Jason Aldean recently announced his 2013 “Night Train” tour which will play some massive stadium shows at Sanford Stadium in GA, Wrigley Field in Chicago, and Fenway Park in Boston.  Jason should surge once he announces his full tour schedule.

This top 10 list is compiled from internal search data from Tickifieds.com and organic traffic from search engines.  Search terms are ranked by using a combination of both sources of search data.

One Direction Holds Off College Football – Tickifieds Top 10 Weekly Searches

Tigers World Series Tickets

The Tigers swept the New York Yankees and are headed to the 2012 World Series.

Another week is in the books and One Direction is still the most searched for event on Tickifieds.com.  Although several sports teams are trending and bringing in a lot of traffic, they are still nowhere close to challenging the latest boy band sensation.  Not surprising, this week we have a heavy does of college football and MLB baseball along with a smattering of special concert events.  The L.A. Lakers also make the list as the first NBA team on the season.

 Top 10 Weekly Event Ticket Searches

1.  One Direction

It’s starting to look like the Lady Gaga surge was just an anomoly…1D continues it dominances and it’s not even close!

2.  Texas A&M Football

The 18th ranked Aggies are making a good 1st impression in the SEC.  They have a HUGE game against the #6 LSU Tigers this weekend!

3.  Ohio State Buckeyes Football

Even though the Buckeyes aren’t bowl eligible, fans are still excited to see them sitting at #7 in the nation.

4.  Los Angeles Lakers

The Laker faithful are feeling rejuvenated following the off-season acquisition of Dwight Howard.  With the start of NBA preseason action ticket interest is starting to build…

5. Jingle Ball

Details of the annual Jingle Ball shows are starting to be released.  High on the list is KIIS FM’s 2 night event which features Taylor Swift, Ne-Yo, Ellie Goulding, OneRepublic, The Wonder Girls, and Akon  on Night 1 and Justin Bieber, Ke$ha, Flo Rida, The Wanted, special FUN., AfroJack, Owl City, Zedd and Psy on Night 2.

6. Detroit Tigers World Series

The Detroit Tigers swept the New York Yankees and are heading to the 2012 World Series.  Fans are awaiting their opponent but it is looking more and more like the St. Louis Cardinals!

7. Notre Dame Fighting Irish Football

Notre Dame is sitting at #5 in the nation and is looking like a legit BCS Championship contender.  Irish fans are starting to get excited!

8.  Houston and Austin Rodeo

Performers for the 2013 Houston Rodeo and Austin Rodeo are beginning to be leaked causing ticket interest to pique.  So far the only official performers announced have been George Strait, Martine McBride, and randy Rogers.

9.  Justin Bieber

The Biebs is showing some signs of life following his appearance on the X-Factor.  With his tour just getting started expect JB to be a staple on the top 10 list.

10. St. Louis Cardinals

The Cardinals are 1 win away from going to the World Series ….. again!  As a Cub fan this is getting a little ridiculous!

Top Weekend Events 10/21 – 10/23

We’ve made it. We’re more than halfway through the week.  Yahoo!

This weekend’s top events list is, um…odd.  What an odd grouping of events.  Sure there’s still plenty of college football on the list, but some of the games are not expected to show up on the list.  For instance, what’s up with the New Mexico vs. Hawaii game?  I have to imagine it’s kind of a limited audience that would attend this game, no?  Perhaps fans are just eagerly waiting to see if their place-kick block issues will be resolved?

For your obvious games to make the list, clearly the Notre Dame vs. USC game will have a big draw.  Both teams recently had blowout wins (Notre Dame over Air Force and USC over Cal) and are looking to dominate each other. 

And, have you realized the Texas A&M has shown up on the top weekend events list for the past 3 weeks?  Those Texans love their football.  As do the Okies.

For your non-football events, this weekend, the Talladega Speedway will be busy with the Sprint Cup Series.  The AMP Energy 500 (aka Good Sam Club 500) is one of four races that are currently run with restrictor plates. And the Coca-Cola 250 has been an exciting event held since 2006.  It was first held as the John Deere 250.

Sir Elton John leads the top weekend events list with his Vegas show.   John began his new show “The Million Dollar Piano” in Las Vegas in September at Caesars Palace, where he will perform at for the next 3 years.    Just recently, he performed his 3000th concert.  Wow! In his four-decade long career, he has sold more than 250 million records, earning him the honor of being one of the most successful artists of all time.

And, if you weren’t aware, Yo Gabba Gabba! is a kids show currently on Nick Jr.  Interesting point, Yo Gabba Gabba! was not invented by studio execs, but by two SoCal dads with no TV experience.   It is now a HUGE deal with the 2-4 year old sect.

Top Weekend Events 10/21/2011 – 10/23/2011

1.)    Elton John, Caesars Palace, Las Vegas, NV – Friday, October 21st

2.)    Oklahoma vs. Virginia Tech, OU Memorial Stadium,  Norman, OK – Saturday, October 22nd

3.)    Notre Dame vs. USC, Notre Dame Stadium, South Bend, IN – Saturday, October 22nd

4.)    Joaquin Sabina, American Airlines Arena, Miami, FL – Sunday, October 23rd

5.)    Yo Gabba Gabba, Charleston Municipal Auditorium, Charleston, WV – Friday, October 21st

6.)    AMP Energy 500, Talladega Super Speedway, Talladega, AL – Sunday, October 23rd

7.)    New Mexico State vs. Hawaii, Aloha Stadium, Honolulu, HI – Saturday, October 22nd

8.)    Andrew Bird, Grand Opera House, Wilmington, DE – Saturday, October 22nd

9.)    Talladega 250, Talladega Super Speedway, Talladega, AL – Saturday, October 22nd

10.) Texas A&M vs. Iowa State, Jack Trice Stadium, Ames, IA – Saturday, October 22nd