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Top 10 Hottest College Football Tickets (Week 12)

Houston Cougars Football

College football fans and ticket brokers alike have been spoiled the past few weeks with some marquee matchups with major BCS Bowl game implications. These big games received plenty of hype and for anyone marketing NCAA football tickets, it was easy to decide which games to focus your marketing efforts on.  However, some weeks it’s not quite as easy to pick the profitable games.  Lucky for you, we have put together a list of the hottest football games this upcoming weekend (Week 12).  Using our propriatary formula that utilizes page view and search query data from Tickifieds.com and average ticket price from major ticket brokers, we have put together a list of the hottest college football games.

It’s not much of a surprise to see top ranked teams such as LSU, Stanford, Oklahoma State, and Oregon on the list of hottest games this weekend.  However, anyone that has spent time marketing event tickets knows that sometimes the most popular events aren’t necessarily the most profitable.  This late in the season many lesser teams have key matchups that will either solidify their position in the conference championship game or qualify them for a bowl game.  This week is no exception as the #1 game features the Georgia Bulldogs as they look to secure the SEC South championship.  Coming in at #1 is the big Ohio State vs Penn State game- despite all the recent turmoil, Penn State will be looking to lock up the Leaders Division of the Big 10.  Another interesting, yet under-the-radar, game is the Conference USA matchup between Houston and SMU.  The 11th ranked Houston Cougars are the only other team in the nation (besides LSU) that has yet to lose a game.

Check out our list below of the Top 10 Hottest College Football Tickets for week 12.

Top 10 Hottest College Football Tickets

1. Kentucky at Georgia 11/19/2011

  • Average Ticket Price: $114.58
  • Minimum Ticket: $64.00 Section:610 Row:16
  • Maximum Ticket: $305.00 Section:206 Row:2

2. Penn State at Ohio State 11/19/2011

  • Average Ticket Price: $247.19
  • Minimum Ticket: $124.00 Section:11C Row:31
  • Maximum Ticket: $950.00 Section:HUNTINGTON CLUB

3. California at Stanford 11/19/2011

  • Average Ticket Price: $126.62
  • Minimum Ticket: $52.00 Section:240 Row:I
  • Maximum Ticket: $299.00 Section:133 Row:A

4. LSU at Ole Miss 11/19/2011

  • Average Ticket Price: $102.11
  • Minimum Ticket: $75.00 Section:101 Row:17
  • Maximum Ticket: $195.00 Section:N Row:10

5. SMU at Houston 11/19/2011

  • Average Ticket Price: $205.00
  • Minimum Ticket: $100.00 Section:201 Row:EE
  • Maximum Ticket: $300.00 Section:223 Row:Y

6. USC at Oregon 11/19/2011

  • Average Ticket Price: $167.65
  • Minimum Ticket: $70.00 Section:SRO Row:SRO
  • Maximum Ticket: $395.00 Section:11 Row:17

7. Nebraska at Michigan 11/19/2011

  • Average Ticket Price: $168.17
  • Minimum Ticket: $89.00 Section:16 Row:96
  • Maximum Ticket: $506.00 Section:306 Club Row:8

8. Mississippi State at Arkansas 11/19/2011

  • Average Ticket Price: $98.47
  • Minimum Ticket: $89.00 Section:40 Row:44
  • Maximum Ticket: $249.00 Section:4 Row:22

9. Oklahoma State at Iowa State 11/18/2011

  • Average Ticket Price: $47.92
  • Minimum Ticket: $8.00 Section:Hillside Row:ga
  • Maximum Ticket: $245.00 Section:9 Row:23

10. Boston College at Notre Dame 11/19/2011

  • Average Ticket Price: $129.80
  • Minimum Ticket: $80.00 Section:136 Row:7
  • Maximum Ticket: $275.00 Section:9 Row:48

Search Engine Friendly Titles

One of the most important and often over-looked details when posting an ad to sell you sports, concert, or theater tickets is the title.  Not only is the title you chose important in order to provoke a potential ticket buyer to click your ad but it is also an important part of optimization for search engines.  A good title should both entice the reader and be something someone might type into a search engine to find the tickets you are trying to sell.  Sounds simple enough, right?

It certainly can be simple but anticipating search terms can be quite difficult.  Probably the easiest titles to write are for sports events.  A good title for sports tickets really only needs to include 2 pieces of information: 1) the teams involved and 2) the date.  For example take a look at the title for the most popular ticket ad at Free Tickets Classifieds, Ole Miss vs. LSU Tickets 11/21/2009.  This short and to-the-point title is exactly what hundreds of people have typed into a search engine and through the power of FTC this ad is currently in the top 3 of the google search results.  While this simple title technique is exteremly effective you can always spice it up with other similar variations: Cheap Ole Miss vs. LSU Tickets 11/21, Buy Ole Miss vs. LSU Tickets, Ole Miss – LSU football Tickets, Discount Ole Miss LSU tickets, etc.  By now I hope you are getting the point- short is best.

With concert and theater tickets things get a little more tricky.  When searching for something like Taylor Swift tickets there are many more variations of the same title to consider.  Most potential customers are not going to search for something generic like, “Taylor Swift Tickets”.  Instead they are going to search for these tickets with additional date, geolocation, and/or venue parameters included- the key is hitting the right ones.  Further compounding the situation is that these parameters often vary by location, performer, and venue.  For example someone in Austin Texas looking for Taylor Swift tickets might seach for tickets by entering terms like, “Taylor Swift Tickets Austin” or “Taylor Swift Tickets 3/10/2010″.   However, someone in Uncasville Connecticut may take a different approach with a much more well known venue (i.e. “Mohegan Sun Taylor Swift Tickets” or “Taylor Swift at Mohegan Sun Tickets”).  Sometimes with concert tickets it takes a little trial and error to figure out what terms produce the best results without overloading your title with too many terms (too many words in a title dilutes to keyword importance).

Although there is no magic formula to construct good ad titles, its important to keep in mind what both the costumer and search engines are looking for:  a brief description of what you are selling.  If you make your titles along those lines you ads will quickly appear at the top of Google and will be bringing in ticket customers by the boatload.