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Converting Clicks into Ticket Sales

Posting ticket classified ads is part art and part science. A good ticket ad will incite the user to conduct an action that will hopefully convert into a sale. For many of our premium members that action is clicking on a link that takes the user to their website where they will hopefully complete a transaction. For others, that action is simply replying to the listing in the form of an email. For both types of users the goal is the same – converting ads into sales. At Free Ticket Classifieds we have been extremely successful at bring eager ticket buyers to the site – getting those users to buy those tickets is up to the poster.

For this weeks blog post lets just focus on the premium members running 3rd party ticket brokerage websites. One of the most common mistakes we see ads that make it confusing to the user how to actually purchase tickets. In particular, some new Free Ticket Classifieds (FTC) posters fail to properly highlight the link to their website where they can purchase tickets or, even worse, they use poor HTML which effectively hides the link. By looking at our analytics we found that the most productive links as the ones the uses clickable images to incite an action (e.g. clicking through to your website).

For those that may not be familiar with basic HTML, you can use the provided WYSIWYG editor to “hotlink” an image so that when the user clicks it, it takes them to your website. To do this, just follow the below steps.

1. Click the “Picture” button or enter Control-P.

picbutton2. Enter the URL of the Image.
enterPICURL

3.  Enter alternative Text.  This is important for SEO as the alternative text will be the anchor text that describes the link.  In this example we use, “Taylor Swift Tickets Chicago”.  Click OK.

enterPICalt

4.  Next you want to select, or highlight the code you just entered for the image so that you can make it clickable…

enterPICselect

5.  Then you want to click the hyperlink button to link the image to your URL.

enterLINKurl

6. Click OK

Now you are all done.- its that easy!  In the description field your ad will now look something like this…

example