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SEO For Your Ticket Ads

Many Tickifieds users are surprised to learn that roughly 85% of our traffic comes from the search engines (primarily Google).  As such, it is extremely important to optimize your ticket ads for these search engines while maintaining usefulness to the prospective ticket buyer.   In this article we will fill you in on how we do SEO for Free Ticket Classifieds and provide some tips on how to best take advantage of the work we already do for you.

One of the main reasons for our high rankings in the search engines is how we promote each ticket ad placed on our site.  When a user submits a ticket ad, the ad is syndicated to various blogs and social media outlets via our RSS Feeds.  The syndication of these ads ensures that the search engines notice and quickly index these ads and include them in their respective search results.  The individual ranking of each ad in the search engines depends on many things (e.g. the competitiveness of the keywords, when the ad is posted, etc.).  However, the ranking of each ad is largely dictated by the uniqueness of the ad.  The more unique the ad is, the more likely it is to be syndicated by other sources- search engines recognize this and rank ads higher that have more backlinks and have generated more buzz.

Now that you have an idea on why our ads rank so well in the search engines, what can you do to maximize the power of Tickifieds?  Well, it’s very simple- create unique ads!  The 3 most important areas to focus your creative juices on are the Ad Title, Description, and Keywords.  Ad Title is probably the most difficult to be unique with as there are only so many ways to creatively list, “Duke vs Michigan State Basketball Tickets”.  If the particular event is not extremely popular or you only plan on listing 1 ad for the event, you probably do not need to worry much about it.  However, if the event is popular and you plan on listing multiple sets of tickets for this event, then you want to ensure each ad you post has a unique title.  So, for the above example, try some of the following:

  • Duke vs Michigan State Basketball Tickets
  • Duke vs Michigan State Basketball Tickets 12/1
  • Duke Basketball Tickets 12/1
  • Michigan State @ Duke Basketball Tickets
  • Michigan State @ Duke Basketball Tickets 12/1
  • Cheap Duke vs Michigan State Tickets
  • Discount Duke vs Michigan State Tickets
  • For Sale: Duke vs Michigan State Tickets
  • Buy Cheap Duke – Michigan State Tickets 12/1

Hopefully, by now, you see the point.  You can easily create unique titles by including or excluding additional information and also by rearranging them.  Remember, duplicate title are not only bad SEO but also against our Terms of Use.

In addition to mixing up the titles you should also always include a unique description of the tickets listed for sale.  All too often we see people simply copying and pasting the generic ticket listing information with a link to their website at the bottom like the below example.

Michigan State at Duke – Basketball Tickets
Cameron Indoor Stadium, Durham, North Carolina
Wednesday, December 1, 2010 9:30PM
Buy them at: Discount Duke Basketball Tickets

And much better example is:

Get tickets to the BIG Michigan State Spartan at Duke Blue Devils Basketball Tickets game at Cameron Indoor Stadium, Durham, North Carolina – Wednesday, December 1, 2010 9:30PM. These are nice seats in section 11 row P. See the top 2 teams in the Nation battle it our for that elusive #1 ranking!! This is a game not to be missed!

CLICK BELOW FOR CURRENT PRICE & AVAILABILITY OF DUKE vs MSU BASKETBALL TICKETS


 

In the second example you can clearly see the additional information creates a much more unique ad that adds value not only in the eyes of the search engines but also the customer.

Finally as icing on the cake, you need to make sure your ad keywords are also unique.  Add as many of the details from your unique title and unique description to further make your ad stand out from the rest.  If you included “Cheap” or “Discount” in your title and/or description, add it to your keywords as well.

Last, and certainly not least, it’s important to keep in mind that as unique as you can make each ad following these simple tips, you can never avoid repeating keywords.  That is why we recommend never posting more than a few ads for a particular performance or event consecutively.  Even if you are posting 1 ad for each Duke Blue Devils basketball game you still would be repeating the “Duke Blue Devils” keyword 30+ times.  This only serves to dilute the importance of that keyword and the search engines and syndication sites will begin to think your ads are spam.  Often times this can result in your ads not being indexed and thus not ranking high in the search results.

Search Engine Friendly Titles

One of the most important and often over-looked details when posting an ad to sell you sports, concert, or theater tickets is the title.  Not only is the title you chose important in order to provoke a potential ticket buyer to click your ad but it is also an important part of optimization for search engines.  A good title should both entice the reader and be something someone might type into a search engine to find the tickets you are trying to sell.  Sounds simple enough, right?

It certainly can be simple but anticipating search terms can be quite difficult.  Probably the easiest titles to write are for sports events.  A good title for sports tickets really only needs to include 2 pieces of information: 1) the teams involved and 2) the date.  For example take a look at the title for the most popular ticket ad at Free Tickets Classifieds, Ole Miss vs. LSU Tickets 11/21/2009.  This short and to-the-point title is exactly what hundreds of people have typed into a search engine and through the power of FTC this ad is currently in the top 3 of the google search results.  While this simple title technique is exteremly effective you can always spice it up with other similar variations: Cheap Ole Miss vs. LSU Tickets 11/21, Buy Ole Miss vs. LSU Tickets, Ole Miss – LSU football Tickets, Discount Ole Miss LSU tickets, etc.  By now I hope you are getting the point- short is best.

With concert and theater tickets things get a little more tricky.  When searching for something like Taylor Swift tickets there are many more variations of the same title to consider.  Most potential customers are not going to search for something generic like, “Taylor Swift Tickets”.  Instead they are going to search for these tickets with additional date, geolocation, and/or venue parameters included- the key is hitting the right ones.  Further compounding the situation is that these parameters often vary by location, performer, and venue.  For example someone in Austin Texas looking for Taylor Swift tickets might seach for tickets by entering terms like, “Taylor Swift Tickets Austin” or “Taylor Swift Tickets 3/10/2010″.   However, someone in Uncasville Connecticut may take a different approach with a much more well known venue (i.e. “Mohegan Sun Taylor Swift Tickets” or “Taylor Swift at Mohegan Sun Tickets”).  Sometimes with concert tickets it takes a little trial and error to figure out what terms produce the best results without overloading your title with too many terms (too many words in a title dilutes to keyword importance).

Although there is no magic formula to construct good ad titles, its important to keep in mind what both the costumer and search engines are looking for:  a brief description of what you are selling.  If you make your titles along those lines you ads will quickly appear at the top of Google and will be bringing in ticket customers by the boatload.