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Promoting Ticket Sales with RSS Feeds

Free Ticket Classifieds RSS Feeds

Free Ticket Classifieds RSS feeds are a great way to further promote your ticket ads.

While many ticket brokers and private sellers have quickly learned that (FTC) is a powerful tool to both market and sell their tickets, most have not taken advantage of the one of the most unique features – personal RSS feeds. If you are not familar with RSS (Really Simple Sydication) it is a web feed that is commonly used to publish frequently updated content such as blog entries, news headlines, audio, and video. RSS feeds benefit publishers by letting them sydicate their content automatically to other websites (search engines, social media, news aggregators, etc.), as well as readers who can subscribe to the feed through various RSS readers (e.g. Google Reader). The RSS reader checks the user’s subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds. Using RSS feeds is a great way to promote your work and maximize your audience.

What many FTC users do not realize is that we generate a unique RSS feed for each and every user ( see Discount Tickets RSS Feed). Your RSS feed includes key details from each ad you post. What is great about these RSS feeds is that you can submit them to RSS feed directories, social networking sites, your blog, and search engines to bring even more traffic to each ad you post. By sydicating your content you are not only insuring that the search engines will notice and index your ad but you are also getting your ad in front of even more users. The more people who see your ad the more likely you will be to sell your tickets. To find the URL of your ticket feed just click on “My Profile” from the User Menu when logged in. This will take you to the edit profile page. Above the modify user profile section you will see the site navigation in the “Ticket Trail” box. Click on your user name to take you to your profile. Once there, look above the “Featured Ticket Ads” and you will see a RSS icon with “Latest 20 ads of this user”. Click on that and you will be directed to your personal RSS feed. Copy that link and start spreading!

One of the best ways to utilize your personal RSS feed is to use a free tool over at TwitterFeed can take your RSS feed and automatically submit each item as a Tweet on Twitter or a status update on Facebook and FriendFeed. To see this in action check out FTC on Twiiter and our FTC Facebook Page. There is no quicker way to get your ticket ads indexed quickly and build those all important backlinks.

In addition to these personal RSS feed we also produce a RSS feed for each ticket category and/or team on Free Ticket Classifieds. These feeds are a great way for website publishers to provide relevant and fresh content to their readers and users. To see a full list of our category RSS feeds go to Free Ticket Classifieds RSS feeds.

Using Keywords in your Ticket Ads

It’s been a while since our last post (before the holidays) and we thought it would be time to focus today’s lesson on a simple and often overlooked technique to get your ticket ads more traffic – use good meta keywords!   Although meta keywords alone are no longer a major factor search engines consider when ranking search results, they should not be left off the page as they help direct the search engines as to what terms in your post are important. In fact, we feel they are so important they are mandatory when submitting your ticket ad.

Often overlooked, well crafted keywords can bring even more highly targeted traffic to your ticket ad!

Often overlooked, well crafted keywords can bring even more highly targeted traffic to your ticket ad!

When posting an ad it’s always a good idea to put together a mental list of the most important search terms.  When you make your list, start by looking over the ad copy on the submit ad form and ask yourself, “what terms are users likely to use when search for tickets to your event?”.  Pick  the terms that most accurately describe the event and tickets for sale and are likely to be used in internet searches.  Because of the uber-competitiveness of the current search engine placement landscape in the ticket industry, pages need to be very focused on one or two specific keyword phrases in order to have a chance to get a top ten placement.  For example, an ad about 2010 Winter Games snowboarding  and hockey tickets doesn’t have much of a chance to get high placement for either “2010 Winter Games Hockey Tickets” or “2010 Winter Games Snowboarding Tickets”.  Essentially, your keywords would have to be all over the place and this dilutes the value of each keyword.  This is why we do not allow (nor recommend) generic ads.  Each ad posted should represent a group of tickets to a specific event and your should be able to describe that with 4 keyword terms or phrases.

So now that we have covered the basics of keywords, let’s try some examples.  Let’s say you are looking to sell tickets to 2010 Winer Games Snowboarding Events- what are the key terms that best describe the event and the ticket that are for sale?  Let’s make a list and answer the 4 basic questions that are critical to ticket ads:

  • What is the event? 2010 Winter Games Snowboarding
  • When is the event? 2/15/2010
  • Where is the event? Cypress Mountain, Victoria, British Columbia
  • Where are the tickets? Category A Reserved

Now after having answered those basic questions, you have your finely tuned keyword list:  “2010 Winter Games Snowboarding, 2/15/2010, Cypress Mountain, Victoria, British Columbia, Category A Reserved”.  Now you’ve just told the search engines what are the important terms in your ad!  It’s that simple.

Search Engine Friendly Titles

One of the most important and often over-looked details when posting an ad to sell you sports, concert, or theater tickets is the title.  Not only is the title you chose important in order to provoke a potential ticket buyer to click your ad but it is also an important part of optimization for search engines.  A good title should both entice the reader and be something someone might type into a search engine to find the tickets you are trying to sell.  Sounds simple enough, right?

It certainly can be simple but anticipating search terms can be quite difficult.  Probably the easiest titles to write are for sports events.  A good title for sports tickets really only needs to include 2 pieces of information: 1) the teams involved and 2) the date.  For example take a look at the title for the most popular ticket ad at Free Tickets Classifieds, Ole Miss vs. LSU Tickets 11/21/2009.  This short and to-the-point title is exactly what hundreds of people have typed into a search engine and through the power of FTC this ad is currently in the top 3 of the google search results.  While this simple title technique is exteremly effective you can always spice it up with other similar variations: Cheap Ole Miss vs. LSU Tickets 11/21, Buy Ole Miss vs. LSU Tickets, Ole Miss – LSU football Tickets, Discount Ole Miss LSU tickets, etc.  By now I hope you are getting the point- short is best.

With concert and theater tickets things get a little more tricky.  When searching for something like Taylor Swift tickets there are many more variations of the same title to consider.  Most potential customers are not going to search for something generic like, “Taylor Swift Tickets”.  Instead they are going to search for these tickets with additional date, geolocation, and/or venue parameters included- the key is hitting the right ones.  Further compounding the situation is that these parameters often vary by location, performer, and venue.  For example someone in Austin Texas looking for Taylor Swift tickets might seach for tickets by entering terms like, “Taylor Swift Tickets Austin” or “Taylor Swift Tickets 3/10/2010″.   However, someone in Uncasville Connecticut may take a different approach with a much more well known venue (i.e. “Mohegan Sun Taylor Swift Tickets” or “Taylor Swift at Mohegan Sun Tickets”).  Sometimes with concert tickets it takes a little trial and error to figure out what terms produce the best results without overloading your title with too many terms (too many words in a title dilutes to keyword importance).

Although there is no magic formula to construct good ad titles, its important to keep in mind what both the costumer and search engines are looking for:  a brief description of what you are selling.  If you make your titles along those lines you ads will quickly appear at the top of Google and will be bringing in ticket customers by the boatload.

Top 10 Ticket Listings 11/14 & 11/15

Anyone that is well versed in internet marketing knows that the weekends usually don’t break any records for traffic or sales.  However, the ticket market can be quite unique in that the weekends do see significant traffic and sales.  This is largely due to the fact that College and NFL football dominate the television on Saturday and Sunday.  Many sports fans are searching for last minute ticket deals as well as trying to make plans for the following weekend.  As you will see from the list below – Football rules the weekend.

  1. TCU vs. Utah
  2. LSU vs. Ole Miss
  3. B96 Jingle Bash
  4. Pacquiao vs. Cotto Boxing
  5. Ravens vs. Steelers
  6. Alabama vs. Tennessee-Chattanooga
  7. WWE Monday Night Raw @ Madison Square Garden
  8. SEC Football Championship – Florida vs. Alabama
  9. Notre Dame vs. Pitt
  10. Z100 Jingle Ball

As you can see 6/10 most popular ticket ads are related to college or professional football.  Also popular were ads for holiday radio station sponsored holiday concerts like the B96 Jingle Bash in Chicago and the z100 Jingle Ball in New York.  So while most people are shopping for tickets during work hours, the weekends can produce some good results as well!  For a further rundown of what is hot of Free Ticket Classifieds be sure to check out our “Popular Ads” section.