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Promoting Ticket Sales with RSS Feeds

Free Ticket Classifieds RSS Feeds

Free Ticket Classifieds RSS feeds are a great way to further promote your ticket ads.

While many ticket brokers and private sellers have quickly learned that (FTC) is a powerful tool to both market and sell their tickets, most have not taken advantage of the one of the most unique features – personal RSS feeds. If you are not familar with RSS (Really Simple Sydication) it is a web feed that is commonly used to publish frequently updated content such as blog entries, news headlines, audio, and video. RSS feeds benefit publishers by letting them sydicate their content automatically to other websites (search engines, social media, news aggregators, etc.), as well as readers who can subscribe to the feed through various RSS readers (e.g. Google Reader). The RSS reader checks the user’s subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds. Using RSS feeds is a great way to promote your work and maximize your audience.

What many FTC users do not realize is that we generate a unique RSS feed for each and every user ( see Discount Tickets RSS Feed). Your RSS feed includes key details from each ad you post. What is great about these RSS feeds is that you can submit them to RSS feed directories, social networking sites, your blog, and search engines to bring even more traffic to each ad you post. By sydicating your content you are not only insuring that the search engines will notice and index your ad but you are also getting your ad in front of even more users. The more people who see your ad the more likely you will be to sell your tickets. To find the URL of your ticket feed just click on “My Profile” from the User Menu when logged in. This will take you to the edit profile page. Above the modify user profile section you will see the site navigation in the “Ticket Trail” box. Click on your user name to take you to your profile. Once there, look above the “Featured Ticket Ads” and you will see a RSS icon with “Latest 20 ads of this user”. Click on that and you will be directed to your personal RSS feed. Copy that link and start spreading!

One of the best ways to utilize your personal RSS feed is to use a free tool over at TwitterFeed can take your RSS feed and automatically submit each item as a Tweet on Twitter or a status update on Facebook and FriendFeed. To see this in action check out FTC on Twiiter and our FTC Facebook Page. There is no quicker way to get your ticket ads indexed quickly and build those all important backlinks.

In addition to these personal RSS feed we also produce a RSS feed for each ticket category and/or team on Free Ticket Classifieds. These feeds are a great way for website publishers to provide relevant and fresh content to their readers and users. To see a full list of our category RSS feeds go to Free Ticket Classifieds RSS feeds.

No Shortcuts in Making Ticket Sales

Recently a Free Ticket Classifieds (FTC) user emailed us asking if we had any way to bulk upload an entire inventory of tickets.  While this question has been asked before we thought it was a good example to illustrate why there are no shortcuts to being successful in the secondary ticket market and there is  no substitute to manually promoting your tickets and/or events at Free Ticket Classifieds.

Whether you are an affiliate marketer or a full fledged ticket broker it can be difficult to find success in such a competitive market.  Anyone that has examined the industry knows how many ticket websites come and go on a daily basis.  How can a small ticket broker compete with some of the monsters of the industry like Stubhub, Ticketsnow, LiveNation, and TicketMaster with seemingly endless budgets?  Many online ticket sellers fail because they spread themselves too thin thinking they need to promote each of the thousands of events and tickets in their inventory and lose sight of the individual sale.  This common mistake is the single largest reason many ticket websites go under and disappear.  A much better strategy is to focus on a particular niche within the secondary ticket market and work to indivdually promote specific events.

If you think of your ticket business the same way you view any retail store, you will quickly notice not many distribute large product “Sears Catalogs” anymore. These can be expensive and today’s information hungry people only want the “Cliff Notes” version.   FTC is the perfect place to begin putting out the “Cliff Notes” version of your event ticket service highlighting the special events, deals, and reasons to buy from your ticket brokerage firm.  If a ticket buyer wants the “Sears Catalog” version they should be simply going to your “Store” (ie. your website).

Bulk listing tickets does not make good marketing sense nor does it make sense from a search engine optimization standpoint.  Not only will snippets from your inventory be treated as duplicate content by the search engines, it will also serve to dilute the impact of each ticket listed at FTC (or anywhere).  How will the search engines know what is important?

The most effective way to let both the consumer and the search engines (SEs) know what is important is to manually listing tickets at FTC .  By doing so you are telling the SEs and the consumer, “Hey , this is important”.  Bulk listing tickets is likely to make the consumer and the search engines tune out your claims that this is important (afterall you can’t have 10,000 tickets that everyone must see).