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Archives for : Midwest Regions

2012 NCAA Tournament Schedule

Any veteran of marketing playoff and tournament tickets knows that prior preparation is essential.  However, unlike many other sports, tickets to the NCAA tournamentgo on sale long before the teams participating are announced.  Even further compounding marketing efforts is the fact that even for teams who are all but assured a spot in the NCAA Tournament field of 68, no one knows where they will be playing until the bracket is officially announced on “Selection Sunday”.

2012 NCAA Tournament TicketsWhile this presents a level of difficultly, it also represents a major opportunity since most fans wait to purchase tickets until after the match ups and locations are announced. While you can’t start marketing tickets to particular college basketball teams, you can start marketing to local fans of college basketball in general.

This year’s tournament is shaping up to be big in terms of ticket demand with some major college basketball hubs on the schedule.  The 2nd and 3rd round games in Pittsburgh, Louisville, Columbus, Nashville, and Greensboro are sure to be extremely popular regardless of which teams end up playing there.  The regionals are also in cities conducive to attracting college basketball fans from across the country.  In particular, the East Regional in Boston and the Southeast Regional in Atlanta should draw premium prices.  It also doesn’t hurt that the top teams in the country (Syracuse and Kentucky) are likely to end up the #1 seeds in each of these regions.

So with that in mind, here are some key dates and the official schedule of events for the 2012 NCAA Tournament.

Selection Sunday

March 11, 2012 – this is the busiest day of the year for college basketball tickets.  Be sure to set this Sunday aside to process the brackets and begin your team specific marketing campaigns.

First Round
March 13-14, 2012
UD Arena (Dayton, OH)

NCAA Tournament Second-Third Rounds
March 15, 17, 2012
Rose Garden (Portland, OR)
The Pit (Albuquerque, NM)
Consol Energy Center (Pittsburgh, PA)
KFC Yum! Center (Louisville, KY)

March 16, 18, 2012
Nationwide Arena (Columbus,OH)
Qwest Center Omaha (Omaha, NE)
Bridgestone Arena (Nashville, TN)
Greensboro, N.C. (Greensboro, NC)

NCAA Tournament East Regional
March 22, 24, 2012
TD Garden (Boston, MA)

NCAA Tournament Southwest Regional
March 22, 24, 2012
US Airway Center (Phoenix, AZ)

NCAA Tournament Midwest Regional
March 23, 25, 2012
Edward Jones Dome (St. Louis, MO)

NCAA Tournament Southeast Regional
March 23, 25, 2012
Georgia Dome (Atlanta, GA)

NCAA Tournament Final 4 (Semifinals)
March 31, 2012
Louisiana Superdome (New Orleans, LA)

NCAA Tournament Championship Game
April 2, 2012
Louisiana Superdome (New Orleans, LA)